MegaStar Cineplex, Vietnam’s largest cinema operator, is proud to announce the opening of its 9th cinema nationwide at MegaStar Pico Mall in Ha Noi -- 229 Tây Sơn Street, Đống Đa District, Hà Nội. Opening on 6/1/12, MegaStar Pico Mall will be ready to serve the millions of MegaStar fans in Hanoi in time for the Lunar New Year holidays where movie watching becomes the must-do entertainment activity. Encompassing approximately 2,300 square meters and located on Level 5 in the new Pico Mall, the all-new MegaStar is a state-of-the entertainment destination with 7 screening rooms and total seating capacity for over 1,150 guests.

This all-new cinema features an entirely new design concept that is unlike anything else in the MegaStar cinema chain. This theme brings to life what our customers have come to expect about MegaStar—elegance, luxury, and fashion as the leading entertainment destination for Vietnam.

Key highlights at the new MegaStar Pico Mall include:

• Cinema Rooms: 7 modern, luxurious cinema rooms with world-standard 3D Digital, 2D Digital, and 2D Standard 35mm video projectors accompanied by Dolby Digital audio in 3 seating classes: standard, VIP, and the new Deluxe seats. Guests will be immersed in a 7.1 digital surround sound system that brings all of the on-screen action to life. Sounds are distinctly crisp and clear with quality sound-absorption material for maximum acoustic enjoyment. Digital video delivers the best possible cinematic presentation to open a window into the movie world. Simply put, the latest blockbusters look and sound their best on MegaStar’s big screens.

• Foyer: The foyer serves as the welcoming gateway to the "MegaStar Experience". Above, guests will enjoy the elegant and fashionable ambient LED lighting that flows and ebbs with colors--just like the rhythms of life. Exquisite granite and stone flooring offer a solid foundation below. This is the destination for our guests to gather and socialize before entering the cinema rooms. Easy foyer access is provided through the Level 4 escalators or the Level 5 food court area. An exterior lift offers ground floor access direct access to the cinema’s rear entrance.

• Box Office: The new Box Office design has been purpose built to providing the highest quality customer service. Overhead LED TVs display session times and the latest movies playing at MegaStar. MegaStar’s friendly staff serve guests at a newly designed box office area makes for speedy and convenient movie selection.

• Concession: A bright, clean concession area showcases our wide selection of drinks, numerous snack options, and the ever-popular sweet and salty popcorn choices that complete the ultimate cinema experience. New, all-digital video displays delectably showcase the food and concession possibilities for guests to savor while enjoying their movie.

Operating in Vietnam since 2005, MegaStar Cineplex operates 9 cinema locations located in major and developing population centers in Ha Noi, Ho Chi Minh City, Hai Phong, Bien Hoa, and Da Nang. MegaStar Pico Mall will be the second location in Ha Noi—joining MegaStar Vincom City Towers. Serving millions of Vietnamese film fans each year, MegaStar features the latest Hollywood, International, and Vietnamese feature films. Its core mission is to bring the magic of movies to all in Vietnam. It also takes pride in bringing community benefits in the areas surrounding its business. Movie tickets are available at the box office during operating hours or online anytime at www.megastar.vn.

We invite all MegaStar fans to be among the first to see MegaStar Pico Mall and experience it first-hand. Enjoy the movies this Tet at MegaStar!